BSB50620

Diploma of Marketing and Communication

CRICOS Course Code: 105749D
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BSB52415 Diploma of Marketing and Communication applies to people with various job titles including executive officers and marketing professionals. The course applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. They would typically have responsibility for the work of other staff and lead teams.

Course Overview

The Diploma of Marketing and Communication is the next step in your pathway to network and create global communications. Students participate in practical business situations which involve innovation and creativity to develop feasibility studies or undertake business ventures. The focus on marketing and online communications ensure that graduates have the necessary skills to grow a business and to access local, national or international customers who are searching, interacting, sharing and shopping online.

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Study Units

  • 5 Core Units
    • BSBMKG552 Design and develop marketing communication plans
    • BSBPMG430 Undertake project work
    • BSBMKG541 Identify and evaluate marketing opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG555 Write persuasive copy
  • 7 Electives Units
    • SIRXMKT006 Develop a social media strategy
    • BSBMKG553 Develop public relations campaigns
    • BSBMKG545 Conduct marketing audits
    • BSBOPS505 Manage organisational customer service
    • BSBFIN501 Manage budgets and financial plans
    • BSBMKG546 Develop social media engagement plans
    • BSBMKG543 Plan and interpret market research

Entry Requirements

Am I Eligible?

  • Academic Requirements:

    • Completion of BSB42415 Certificate IV in Marketing and Communication or
    • Completion of the core units from BSB40820 Certificate IV in Marketing and Communication or
    • Have two years equivalent full-time relevant work experience.

     

    English Language Requirements:

    • IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
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