The Certificate IV in Marketing and Communication is suited to people who use marketing and communication skills and a broad knowledge base in a wide variety of contexts such as direct marketing, sales promotions, media planner, marketing and market research. People in these roles apply solutions to a range of unpredictable problems and analyse and evaluate information from a variety of sources.
The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It’s like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.Apply Now
Am I Eligible?
There are no stated entry requirements in the Training Package for entry into BSB40820 Certificate IV in Marketing and Communication.
International students must be 18 years of age and provide evidence of the following published entry requirements:
Year 11 or equivalent and above, and
English Language Entry Requirements:
IELTS score 5.5 minimum (no band less than 5.0); or equivalent.
Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.
IELTS 5.5 with no band less than 5.0
Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
Completion of Cambridge Course B2(FCE) with a minimum B grade.
Completion of EAP1 with a minimum B grade.
|Term 1 (10 weeks) 10 Jan 2022 to 20 Mar 2022||Duration||Unit start date||Unit end date|
|BSBMKG438 Implement and monitor advertising production||4 weeks||10-Jan-22||6-Feb-22|
|BSBOPS404 Implement customer service strategies||3 weeks||7-Feb-22||27-Feb-22|
|BSBMKG434 Promote products and services||3 weeks||28-Feb-22||20-Mar-22|
|Holiday Break||3 weeks||21-Mar-22||10-Apr-22|
|Term 2 (10 weeks) 11 Apr 2022 to 19 Jun 2022||Duration||Unit start date||Unit end date|
|BSBESB404 Market new business ventures||4 weeks||11-Apr-22||8-May-22|
|BSBWRT411 Write complex documents||3 weeks||9-May-22||29-May-22|
|BSBCMM411 Make presentations||3 weeks||30-May-22||19-Jun-22|
|Holiday Break||3 weeks||20-Jun-22||10-Jul-22|
|Term 3 (10 weeks) 11 Jul 2022 to 18 Sep 2022||Duration||Unit start date||Unit end date|
|FNSACC412 Prepare operational budgets||4 weeks||11-Jul-22||7-Aug-22|
|BSBMKG433 Undertake marketing activities||3 weeks||8-Aug-22||28-Aug-22|
|BSBCRT412 Articulate, present and debate ideas||3 weeks||29-Aug-22||18-Sep-22|
|Holiday Break||3 weeks||19-Sep-22||9-Oct-22|
|Term 4 (10 weeks) 10 Oct 2022 to 20 Dec 2022||Duration||Unit start date||Unit end date|
|BSBMKG442 Conduct emarketing communications||4 weeks||10-Oct-22||6-Nov-22|
|BSBMKG439 Develop and apply knowledge of communications industry||3 weeks||7-Nov-22||27-Nov-22|
|BSBMKG435 Analyse consumer behaviour||3 weeks||28-Nov-22||18-Dec-22|
|Term 1 (10 weeks) 9 Jan 2023 to 19 Mar 2023||Duration||Unit start date||Unit end date|
|BSBADV602 Develop an advertising campaign||4 weeks||9-Jan-23||5-Feb-23|
|BSBCOM603 Plan and establish compliance management systems||3 weeks||6-Feb-23||26-Feb-23|
|BSBMKG603 Manage the marketing process||3 weeks||27-Feb-23||19-Mar-23|
|Holiday Break||3 weeks||20-Mar-23||9-Apr-23|
|Term 2 (10 weeks) 10 Apr 2023 to 18 Jun 2023||Duration||Unit start date||Unit end date|
|BSBLDR402 Lead effective workplace relationships||4 weeks||10-Apr-23||7-May-23|
|BSBMKG417 Apply marketing communication across a convergent industry||3 weeks||8-May-23||28-May-23|
|BSBCMM401 Make a presentation||3 weeks||29-May-23||18-Jun-23|
|Holiday Break||3 weeks||19-Jun-23||9-Jul-23|
|Term 3 (10 weeks) 10 Jul 2023 to 17 Sep 2023||Duration||Unit start date||Unit end date|
|BSBCRT401 Articulate, present and debate ideas||4 weeks||10-Jul-23||6-Aug-23|
|BSBMGT407 Apply digital solutions to work processes||3 weeks||7-Aug-23||27-Aug-23|
|BSBMKG413 Promote products and services||3 weeks||28-Aug-23||17-Sep-23|
|Holiday Break||3 weeks||18-Sep-23||8-Oct-23|
|Term 4 (10 weeks) 9 Oct 2023 to 18 Dec 2023||Duration||Unit start date||Unit end date|
|BSBMKG408 Conduct market research||4 weeks||9-Oct-23||5-Nov-23|
|BSBADV404 Schedule advertisements||3 weeks||6-Nov-23||26-Nov-23|
|BSBMKG401 Profile the market||3 weeks||27-Nov-23||17-Dec-23|
Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays
CRISCOS Course Code: 105747F
CRISCOS Course cCode: 105749D
CRISCOS Course Code: 105751K