BSB40820

Certificate IV in Marketing and Communication

CRICOS Course Code: 105747F
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The Certificate IV in Marketing and Communication is suited to people who use marketing and communication skills and a broad knowledge base in a wide variety of contexts such as direct marketing, sales promotions, media planner, marketing and market research. People in these roles apply solutions to a range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Overview

The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It’s like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.

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Study Units

  • 6 Core Units
    • BSBWRT411 Write complex documents
    • BSBCMM411 Make presentations
    • BSBMKG433 Undertake marketing activities
    • BSBCRT412 Articulate, present and debate ideas
    • BSBMKG439 Develop and apply knowledge of communications industry
    • BSBMKG435 Analyse consumer behaviour
  • 6 Electives Units
    • BSBMKG438 Implement and monitor advertising production
    • BSBOPS404 Implement customer service strategies
    • BSBMKG434 Promote products and services
    • BSBESB404 Market new business ventures
    • FNSACC412 Prepare operational budgets
    • BSBMKG442 Conduct emarketing communications

Entry Requirements

Am I Eligible?

  • Academic Requirements:

    • Year 11 or equivalent and above, and
    • Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.

     

    English Language Requirements:

    • IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
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