Advanced Diploma of Marketing and Communication

CRICOS Course Code: 105751K
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BSB60520 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Overview

Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:

  • Marketing account director
  • Account planning manager
  • Client services executive
  • Marketing strategist

This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.

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Study Units

  • 4 Core Units
    • BSBMKG622 Manage organisational marketing processes
    • BSBMKG623 Develop marketing plans
    • BSBTWK601 Develop and maintain strategic business networks
    • BSBMKG621 Develop organisational marketing strategy
  • 8 Electives Units
    • BSBMKG626 Develop advertising campaigns
    • BSBMKG627 Execute advertising campaigns
    • BSBMKG624 Manage market research
    • BSBOPS601 Develop and implement business plans
    • BSBTEC601 Review organisational digital strategy
    • BSBLDR601 Lead and manage organisational change
    • BSBSTR601 Manage innovation and continuous improvement
    • BSBMKG625 Implement and manage international marketing programs

Entry Requirements

Am I Eligible?

  • Academic Requirements:

    • Year 12 or equivalent and above, and
    • Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.


    Academic Requirements:

    • IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
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