BSB60520

Advanced Diploma of Marketing and Communication

CRICOS Course Code: 105751K
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BSB60520 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Overview

Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:

  • Marketing account director
  • Account planning manager
  • Client services executive
  • Marketing strategist

This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.

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Entry Requirements

Am I Eligible?

  • Entry Requirements

    Entry into BSB60520 Advanced Diploma of Marketing and Communication is limited to applicants who have completed all core units in BSB50620 Diploma of Marketing and Communication.

    In addition:
    International students must be 18 years of age or above and provide evidence of the following published entry requirements:
    Year 12 or equivalent and above, and

    English Language Entry Requirements:

    IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
    Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.

  • English Language Requirements

    IELTS 5.5 with no band less than 5.0
    Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
    Completion of Cambridge Course B2(FCE) with a minimum B grade.
    Completion of EAP1 with a minimum B grade.

Academic Calendar



Academic Calendar 2022

  • BSB60520 Advanced Diploma of Marketing and Communication
    Term 1 (10 weeks) 10 Jan 2022 to 20 Mar 2022 Duration Unit start date Unit end date
    BSBMKG626 Develop advertising campaigns 4 weeks 10-Jan-22 6-Feb-22
    BSBMKG627 Execute advertisingcampaigns 3 weeks 7-Feb-22 27-Feb-22
    BSBMKG622 Manage organisational marketing processes 3 weeks 28-Feb-22 20-Mar-22
    Holiday Break 3 weeks 21-Mar-22 10-Apr-22
    Term 2 (10 weeks) 11 Apr 2022 to 19 Jun 2022 Duration Unit start date Unit end date
    BSBMKG624 Manage market research 4 weeks 11-Apr-22 8-May-22
    BSBOPS601 Develop and implement business plans 3 weeks 9-May-22 29-May-22
    BSBTEC601 Review organisational digital strategy 3 weeks 30-May-22 19-Jun-22
    Holiday Break 3 weeks 20-Jun-22 10-Jul-22
    Term 3 (10 weeks) 11 Jul 2022 to 18 Sep 2022 Duration Unit start date Unit end date
    BSBLDR601 Lead and manage organisational change 4 weeks 11-Jul-22 7-Aug-22
    BSBSTR601 Manage innovation and continuous improvement 3 weeks 8-Aug-22 28-Aug-22
    BSBMKG625 Implement and manage international marketing programs 3 weeks 29-Aug-22 18-Sep-22
    Holiday Break 3 weeks 19-Sep-22 9-Oct-22
    Term 4 (10 weeks) 10 Oct 2022 to 20 Dec 2022 Duration Unit start date Unit end date
    BSBMKG623 Develop marketing plans 4 weeks 10-Oct-22 6-Nov-22
    BSBTWK601 Develop and maintain strategic business networks 3 weeks 7-Nov-22 27-Nov-22
    BSBMKG621 Develop organisational marketing strategy 3 weeks 28-Nov-22 18-Dec-22
    Break 3 weeks 19-Dec-22 8-Jan-23

Academic Calendar 2023

  • BSB60520 Advanced Diploma of Marketing and Communication
    Term 1 (10 weeks) 9 Jan 2023 to 19 Mar 2023 Duration Unit start date Unit end date
    BSBMKG626 Develop advertising campaigns 4 weeks 9-Jan-23 5-Feb-23
    BSBMKG627 Execute advertisingcampaigns 3 weeks 6-Feb-23 26-Feb-23
    BSBMKG622 Manage organisational marketing processes 3 weeks 27-Feb-23 19-Mar-23
    Holiday Break 3 weeks 20-Mar-23 9-Apr-23
    Term 2 (10 weeks) 10 Apr 2023 to 18 Jun 2023 Duration Unit start date Unit end date
    BSBMKG624 Manage market research 4 weeks 10-Apr-23 7-May-23
    BSBOPS601 Develop and implement business plans 3 weeks 8-May-23 28-May-23
    BSBTEC601 Review organisational digital strategy 3 weeks 29-May-23 18-Jun-23
    Holiday Break 3 weeks 19-Jun-23 9-Jul-23
    Term 3 (10 weeks) 10 Jul 2023 to 17 Sep 2023 Duration Unit start date Unit end date
    BSBLDR601 Lead and manage organisational change 4 weeks 10-Jul-23 6-Aug-23
    BSBSTR601 Manage innovation and continuous improvement 3 weeks 7-Aug-23 27-Aug-23
    BSBMKG625 Implement and manage international marketing programs 3 weeks 28-Aug-23 17-Sep-23
    Holiday Break 3 weeks 18-Sep-23 8-Oct-23
    Term 4 (10 weeks) 9 Oct 2023 to 18 Dec 2023 Duration Unit start date Unit end date
    BSBMKG623 Develop marketing plans 4 weeks 9-Oct-23 5-Nov-23
    BSBTWK601 Develop and maintain strategic business networks 3 weeks 6-Nov-23 26-Nov-23
    BSBMKG621 Develop organisational marketing strategy 3 weeks 27-Nov-23 17-Dec-23
    Break 3 weeks 18-Dec-23 7-Jan-24
  • STUDY MODE + TIMETABLE
    • Hybrid classes – 15 hours per week Self-study – 5 hours per week
    • Classes are schedule for both day and evening sessions. Students are required to attend classes on campus or online 15 hours per week.)
    • ECA College reserves the right to change the timetable without prior notice.
  • ASSESSMENT

    Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays

Study Pathway

  • BSB60520

    Advanced Diploma of Marketing and Communication

    CRISCOS course code: 105751K

  • Other Advanced Diplomas, Bachelor or Master programs

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