BSB60520 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:
This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.
Apply NowAm I Eligible?
Entry into BSB60520 Advanced Diploma of Marketing and Communication is limited to applicants who have completed all core units in BSB50620 Diploma of Marketing and Communication.
In addition:
International students must be 18 years of age or above and provide evidence of the following published entry requirements:
Year 12 or equivalent and above, and
English Language Entry Requirements:
IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.
IELTS 5.5 with no band less than 5.0
Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
Completion of Cambridge Course B2(FCE) with a minimum B grade.
Completion of EAP1 with a minimum B grade.
| Term 1 (10 weeks) 10 Jan 2022 to 20 Mar 2022 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBMKG626 Develop advertising campaigns | 4 weeks | 10-Jan-22 | 6-Feb-22 |
| BSBMKG627 Execute advertisingcampaigns | 3 weeks | 7-Feb-22 | 27-Feb-22 |
| BSBMKG622 Manage organisational marketing processes | 3 weeks | 28-Feb-22 | 20-Mar-22 |
| Holiday Break | 3 weeks | 21-Mar-22 | 10-Apr-22 |
| Term 2 (10 weeks) 11 Apr 2022 to 19 Jun 2022 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBMKG624 Manage market research | 4 weeks | 11-Apr-22 | 8-May-22 |
| BSBOPS601 Develop and implement business plans | 3 weeks | 9-May-22 | 29-May-22 |
| BSBTEC601 Review organisational digital strategy | 3 weeks | 30-May-22 | 19-Jun-22 |
| Holiday Break | 3 weeks | 20-Jun-22 | 10-Jul-22 |
| Term 3 (10 weeks) 11 Jul 2022 to 18 Sep 2022 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBLDR601 Lead and manage organisational change | 4 weeks | 11-Jul-22 | 7-Aug-22 |
| BSBSTR601 Manage innovation and continuous improvement | 3 weeks | 8-Aug-22 | 28-Aug-22 |
| BSBMKG625 Implement and manage international marketing programs | 3 weeks | 29-Aug-22 | 18-Sep-22 |
| Holiday Break | 3 weeks | 19-Sep-22 | 9-Oct-22 |
| Term 4 (10 weeks) 10 Oct 2022 to 20 Dec 2022 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBMKG623 Develop marketing plans | 4 weeks | 10-Oct-22 | 6-Nov-22 |
| BSBTWK601 Develop and maintain strategic business networks | 3 weeks | 7-Nov-22 | 27-Nov-22 |
| BSBMKG621 Develop organisational marketing strategy | 3 weeks | 28-Nov-22 | 18-Dec-22 |
| Break | 3 weeks | 19-Dec-22 | 8-Jan-23 |
| Term 1 (10 weeks) 9 Jan 2023 to 19 Mar 2023 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBMKG626 Develop advertising campaigns | 4 weeks | 9-Jan-23 | 5-Feb-23 |
| BSBMKG627 Execute advertisingcampaigns | 3 weeks | 6-Feb-23 | 26-Feb-23 |
| BSBMKG622 Manage organisational marketing processes | 3 weeks | 27-Feb-23 | 19-Mar-23 |
| Holiday Break | 3 weeks | 20-Mar-23 | 9-Apr-23 |
| Term 2 (10 weeks) 10 Apr 2023 to 18 Jun 2023 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBMKG624 Manage market research | 4 weeks | 10-Apr-23 | 7-May-23 |
| BSBOPS601 Develop and implement business plans | 3 weeks | 8-May-23 | 28-May-23 |
| BSBTEC601 Review organisational digital strategy | 3 weeks | 29-May-23 | 18-Jun-23 |
| Holiday Break | 3 weeks | 19-Jun-23 | 9-Jul-23 |
| Term 3 (10 weeks) 10 Jul 2023 to 17 Sep 2023 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBLDR601 Lead and manage organisational change | 4 weeks | 10-Jul-23 | 6-Aug-23 |
| BSBSTR601 Manage innovation and continuous improvement | 3 weeks | 7-Aug-23 | 27-Aug-23 |
| BSBMKG625 Implement and manage international marketing programs | 3 weeks | 28-Aug-23 | 17-Sep-23 |
| Holiday Break | 3 weeks | 18-Sep-23 | 8-Oct-23 |
| Term 4 (10 weeks) 9 Oct 2023 to 18 Dec 2023 | Duration | Unit start date | Unit end date |
|---|---|---|---|
| BSBMKG623 Develop marketing plans | 4 weeks | 9-Oct-23 | 5-Nov-23 |
| BSBTWK601 Develop and maintain strategic business networks | 3 weeks | 6-Nov-23 | 26-Nov-23 |
| BSBMKG621 Develop organisational marketing strategy | 3 weeks | 27-Nov-23 | 17-Dec-23 |
| Break | 3 weeks | 18-Dec-23 | 7-Jan-24 |
Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays
BSB60520
CRISCOS course code: 105751K
