BSB50620

Diploma of Marketing and Communication

CRICOS Course Code: 105749D
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BSB52415 Diploma of Marketing and Communication applies to people with various job titles including executive officers and marketing professionals. The course applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. They would typically have responsibility for the work of other staff and lead teams.

Course Overview

The Diploma of Marketing and Communication is the next step in your pathway to network and create global communications. Students participate in practical business situations which involve innovation and creativity to develop feasibility studies or undertake business ventures. The focus on marketing and online communications ensure that graduates have the necessary skills to grow a business and to access local, national or international customers who are searching, interacting, sharing and shopping online.

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Entry Requirements

Am I Eligible?

  • Entry Requirements

    Entry into BSB50620 Diploma of Marketing and Communication is limited to applicants who have completed all core units in BSB40820 Certificate IV in Marketing and Communication.

    In addition:
    International students must be 18 years of age or above and provide evidence of the following published entry requirements:
    Year 12 or equivalent and above, and

    English Language Entry Requirements:

    IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
    Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.

  • English Language Requirements

    IELTS 5.5 with no band less than 5.0
    Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
    Completion of Cambridge Course B2(FCE) with a minimum B grade.
    Completion of EAP1 with a minimum B grade.

Academic Calendar



Academic Calendar 2022

  • BSB50620 Diploma of Marketing and Communication
    Term 1 (10 weeks) 10 Jan 2022 to 20 Mar 2022 Duration Unit start date Unit end date
    SIRXMKT006 Develop a social media strategy 4 weeks 10-Jan-22 6-Feb-22
    BSBMKG553 Develop public relations campaigns 3 weeks 7-Feb-22 27-Feb-22
     BSBMKG545 Conduct marketing audits 3 weeks 28-Feb-22 20-Mar-22
    Holiday Break 3 weeks 21-Mar-22 10-Apr-22
    Term 2 (10 weeks) 11 Apr 2022 to 19 Jun 2022 Duration Unit start date Unit end date
    BSBMKG552 Design and develop marketing communication plans 4 weeks 11-Apr-22 8-May-22
    BSBOPS505 Manage organisational customer service 3 weeks 9-May-22 29-May-22
    BSBPMG430 Undertake project work 3 weeks 30-May-22 19-Jun-22
    Holiday Break 3 weeks 20-Jun-22 10-Jul-22
    Term 3 (10 weeks) 11 Jul 2022 to 18 Sep 2022 Duration Unit start date Unit end date
    BSBFIN501 Manage budgets and financial plans 4 weeks 11-Jul-22 7-Aug-22
    BSBMKG546 Develop social media engagement plans 3 weeks 8-Aug-22 28-Aug-22
    BSBMKG541 Identify and evaluate marketing opportunities 3 weeks 29-Aug-22 18-Sep-22
    Holiday Break 3 weeks 19-Sep-22 9-Oct-22
    Term 4 (10 weeks) 10 Oct 2022 to 20 Dec 2022 Duration Unit start date Unit end date
    BSBMKG543 Plan and interpret market research 4 weeks 10-Oct-22 6-Nov-22
    BSBMKG542 Establish and monitor the marketing mix 3 weeks 7-Nov-22 27-Nov-22
    BSBMKG555 Write persuasive copy 3 weeks 28-Nov-22 18-Dec-22
    Break 3 weeks 19-Dec-22 8-Jan-23

Academic Calendar 2023

  • BSB50620 Diploma of Marketing and Communication
    Term 1 (10 weeks) 9 Jan 2023 to 19 Mar 2023 Duration Unit start date Unit end date
    SIRXMKT006 Develop a social media strategy 4 weeks 9-Jan-23 5-Feb-23
    BSBMKG553 Develop public relations campaigns 3 weeks 6-Feb-23 26-Feb-23
     BSBMKG545 Conduct marketing audits 3 weeks 27-Feb-23 19-Mar-23
    Holiday Break 3 weeks 20-Mar-23 9-Apr-23
    Term 2 (10 weeks) 10 Apr 2023 to 18 Jun 2023 Duration Unit start date Unit end date
    BSBMKG552 Design and develop marketing communication plans 4 weeks 10-Apr-23 7-May-23
    BSBOPS505 Manage organisational customer service 3 weeks 8-May-23 28-May-23
    BSBPMG430 Undertake project work 3 weeks 29-May-23 18-Jun-23
    Holiday Break 3 weeks 19-Jun-23 9-Jul-23
    Term 3 (10 weeks) 10 Jul 2023 to 17 Sep 2023 Duration Unit start date Unit end date
    BSBFIN501 Manage budgets and financial plans 4 weeks 10-Jul-23 6-Aug-23
    BSBMKG546 Develop social media engagement plans 3 weeks 7-Aug-23 27-Aug-23
    BSBMKG541 Identify and evaluate marketing opportunities 3 weeks 28-Aug-23 17-Sep-23
    Holiday Break 3 weeks 18-Sep-23 8-Oct-23
    Term 4 (10 weeks) 9 Oct 2023 to 18 Dec 2023 Duration Unit start date Unit end date
    BSBMKG543 Plan and interpret market research 4 weeks 9-Oct-23 5-Nov-23
    BSBMKG542 Establish and monitor the marketing mix 3 weeks 6-Nov-23 26-Nov-23
    BSBMKG555 Write persuasive copy 3 weeks 27-Nov-23 17-Dec-23
    Break 3 weeks 18-Dec-23 7-Jan-24
  • STUDY MODE + TIMETABLE
    • Face to face (online during COVID-19) classes – 15 hours per week Self-study – 5 hours per week
    • Classes are schedule for both day and evening sessions. Students are required to attend classes on campus or online 15 hours per week.)
    • ECA College reserves the right to change the timetable without prior notice.
  • ASSESSMENT

    Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays

Study Pathway

  • BSB40820 Certificate IV in Marketing and Communication

    CRICOS Course Code:105747F

  • BSB50620 Diploma of Marketing and Communication

    CRICOS Course Code:105749D

    BSB60520 Advanced Diploma of Marketing and Communication

    CRICOS Course Code:105751K

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