BSB40820

Certificate IV in Marketing and Communication

CRICOS Course Code: 105747F
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The Certificate IV in Marketing and Communication is suited to people who use marketing and communication skills and a broad knowledge base in a wide variety of contexts such as direct marketing, sales promotions, media planner, marketing and market research. People in these roles apply solutions to a range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Overview

The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It’s like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.

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Entry Requirements

Am I Eligible?

  • Entry Requirements

    There are no stated entry requirements in the Training Package for entry into BSB40820 Certificate IV in Marketing and Communication.
    International students must be 18 years of age and provide evidence of the following published entry requirements:

    Year 11 or equivalent and above, and
    English Language Entry Requirements:
    IELTS score 5.5 minimum (no band less than 5.0); or equivalent.
    Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.

  • English Language Requirements

    IELTS 5.5 with no band less than 5.0
    Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
    Completion of Cambridge Course B2(FCE) with a minimum B grade.
    Completion of EAP1 with a minimum B grade.

Academic Calendar



Academic Calendar 2022

  • BSB40820 Certificate IV Marketing and Communication
    Term 1 (10 weeks) 10 Jan 2022 to 20 Mar 2022 Duration Unit start date Unit end date
    BSBMKG438 Implement and monitor advertising production 4 weeks 10-Jan-22 6-Feb-22
    BSBOPS404 Implement customer service strategies 3 weeks 7-Feb-22 27-Feb-22
    BSBMKG434 Promote products and services 3 weeks 28-Feb-22 20-Mar-22
    Holiday Break 3 weeks 21-Mar-22 10-Apr-22
    Term 2 (10 weeks) 11 Apr 2022 to 19 Jun 2022 Duration Unit start date Unit end date
    BSBESB404 Market new business ventures 4 weeks 11-Apr-22 8-May-22
    BSBWRT411 Write complex documents 3 weeks 9-May-22 29-May-22
    BSBCMM411 Make presentations 3 weeks 30-May-22 19-Jun-22
    Holiday Break 3 weeks 20-Jun-22 10-Jul-22
    Term 3 (10 weeks) 11 Jul 2022 to 18 Sep 2022 Duration Unit start date Unit end date
    FNSACC412 Prepare operational budgets 4 weeks 11-Jul-22 7-Aug-22
    BSBMKG433 Undertake marketing activities 3 weeks 8-Aug-22 28-Aug-22
    BSBCRT412 Articulate, present and debate ideas 3 weeks 29-Aug-22 18-Sep-22
    Holiday Break 3 weeks 19-Sep-22 9-Oct-22
    Term 4 (10 weeks) 10 Oct 2022 to 20 Dec 2022 Duration Unit start date Unit end date
    BSBMKG442 Conduct emarketing communications 4 weeks 10-Oct-22 6-Nov-22
    BSBMKG439 Develop and apply knowledge of communications industry 3 weeks 7-Nov-22 27-Nov-22
    BSBMKG435 Analyse consumer behaviour 3 weeks 28-Nov-22 18-Dec-22
    Break 3 weeks 19-Dec-22 8-Jan-23

Academic Calendar 2023

  • BSB40820 Certificate IV Marketing and Communication
    Term 1 (10 weeks) 9 Jan 2023 to 19 Mar 2023 Duration Unit start date Unit end date
    BSBADV602 Develop an advertising campaign 4 weeks 9-Jan-23 5-Feb-23
    BSBCOM603 Plan and establish compliance management systems 3 weeks 6-Feb-23 26-Feb-23
    BSBMKG603 Manage the marketing process 3 weeks 27-Feb-23 19-Mar-23
    Holiday Break 3 weeks 20-Mar-23 9-Apr-23
    Term 2 (10 weeks) 10 Apr 2023 to 18 Jun 2023 Duration Unit start date Unit end date
    BSBLDR402 Lead effective workplace relationships 4 weeks 10-Apr-23 7-May-23
    BSBMKG417 Apply marketing communication across a convergent industry 3 weeks 8-May-23 28-May-23
    BSBCMM401 Make a presentation 3 weeks 29-May-23 18-Jun-23
    Holiday Break 3 weeks 19-Jun-23 9-Jul-23
    Term 3 (10 weeks) 10 Jul 2023 to 17 Sep 2023 Duration Unit start date Unit end date
    BSBCRT401 Articulate, present and debate ideas 4 weeks 10-Jul-23 6-Aug-23
    BSBMGT407 Apply digital solutions to work processes 3 weeks 7-Aug-23 27-Aug-23
    BSBMKG413 Promote products and services 3 weeks 28-Aug-23 17-Sep-23
    Holiday Break 3 weeks 18-Sep-23 8-Oct-23
    Term 4 (10 weeks) 9 Oct 2023 to 18 Dec 2023 Duration Unit start date Unit end date
    BSBMKG408 Conduct market research 4 weeks 9-Oct-23 5-Nov-23
    BSBADV404 Schedule advertisements 3 weeks 6-Nov-23 26-Nov-23
    BSBMKG401 Profile the market 3 weeks 27-Nov-23 17-Dec-23
    Break 3 weeks 18-Dec-23 7-Jan-24
  • STUDY MODE + TIMETABLE
    • Face to face (online during COVID-19) classes – 15 hours per week Self-study – 5 hours per week
    • Classes are schedule for both day and evening sessions. Students are required to attend classes on campus or online 15 hours per week.)
    • ECA College reserves the right to change the timetable without prior notice.
  • ASSESSMENT

    Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays

Study Pathway

  • BSB40820 Certificate IV in Marketing and Communication

    CRISCOS Course Code: 105747F

  • BSB50620 Diploma of Marketing and Communication

    CRISCOS Course cCode: 105749D

    BSB60520 Advanced Diploma of Marketing and Communication

    CRISCOS Course Code: 105751K

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