BSB61315
Advanced Diploma
of Marketing
and Communication
CRICOS course code: 094353G
BSB61315 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
QUALIFICATION
Certificate
DURATION
4 terms across 12 months. Each term is 10 weeks of study and each term break is 3 weeks.
START DATE
11 Jan 21, 8 Feb 21, 1 Mar 21, 12 Apr 21, 10 May 21, 31 May 21, 12 Jul 21, 9 Aug 21, 30 Aug 21, 11 Oct 21, 8 Nov 21, 29 Nov 21
CAMPUS
Sydney,
Melbourne, Brisbane
FEES
AUD$6,000 p/y*
*Promotions take place throughout the year
Course Overview
Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessional/highly skilled work such as:
- Marketing account director
- Account planning manager
- Client services executive
- Marketing strategist
This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.
Entry Requirements
Am I eligible?
Entry into BSB61315 Advanced Diploma of Marketing and Communication is limited to applicants who have completed all core units in BSB52415 Diploma of Marketing and Communication.
In addition:
International students must be 18 years of age or above and provide evidence of the following published entry requirements:
Year 12 or equivalent and above, and
English Language Entry Requirements:
IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.
Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements.
English Language Requirements
IELTS 5.5 with no band less than 5.0
Completion of 12 weeks of General English at Upper-Intermediate level or equivalent with a minimum B grade.
Completion of Cambridge Course B2(FCE) with a minimum B grade.
Completion of EAP1 with a minimum B grade.
This qualification could give you several career and/or further study outcomes.
After completing this course, you could explore some of the following outcomes.
Business Development
Manager
Salary
AU $79,255
annually
Manager, Learning
& Change Management
Salary
AU $76,221
annually
Career Development
Manager
Salary
AU $89,539
annually
Face to face (online during COVID-19) classes – 15 hours per week Self-study – 5 hours per week
Classes are scheduled Monday to Friday from 9:00am to 9:00pm offering both day and evening sessions. Students are required to attend classes on campus or online 15 hours per week.
ECA College reserves the right to change the timetable without prior notice.
Students undertake a range of practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include: Knowledge tests Practical demonstrations Presentations Case studies Projects Role plays
Study Pathway
Units Studied
Core
|
Unit Code |
Unit Name |
|
BSBRES801 |
Initiate and lead applied research |
|
BSBINN801 |
Lead innovative thinking and practice |
Electives
|
Unit Code |
Unit Name |
|
BSBINN601 |
Lead and manage organisational change |
|
BSBFIM801 |
Manage financial resources |
|
BSBLDR801 |
Lead personal and strategic transformation |
|
BSBLED802 |
Lead learning strategy implementation |
|
BSBLED806 |
Plan and implement a coaching strategy |
|
BSBLED805 |
Plan and implement a mentoring program |
Course Fees
|
Price |
Payment Option |
|
AUD $16,000 Course Fees |
AUD $1,000 per month Payment Plan |
Would you like to know more about this course?
Locations
Sydney
Level 2, 545 Kent Street, Sydney,
NSW 2000
Melbourne
Level 7, 399 Lonsdale Street,
Melbourne, VIC 3000
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